Title: Professional Development Webinar - Optimizing LinkedIn
Date: Wednesday, September 16, 2020
Time: 9:00am - 10:00am PT
Location: Webinar
Price: Free to Members Only 

NIRI San Francisco is kicking off the 2020-2021 season with a professional development webinar focused on building your brand through LinkedIn. In this digital age, social media, particularly LinkedIn, is the gateway to promoting your brand, demonstrating your thought leadership and staying visible to recruiters for executive and board searches.

Back by popular demand, we welcome LinkedIn expert and author Donna Serdula, who will host this online teach-in taking you through actionable steps to maximize your presence on LinkedIn so you can enhance your profile for future opportunities.

Let’s face it, we all think we know how to use LinkedIn, but after this webinar, you’ll realize there is so much more you can do than you might have thought. Learn how to:

  • Write an effective profile that enhances your ranking
  • Build an effective network of professionals, alumni, past colleagues, and key people you need to know
  • Stay “top-of-mind” with your contacts building your thought leadership, expertise and brand
  • Search and connect with people who can advance your career
  • Efficiently use the LinkedIn Feed to build connections and your reputation
  • And much more!



Donna Serdula wrote the book on LinkedIn: LinkedIn Profile Optimization FOR DUMMIES. The second edition is now out! The pioneer of LinkedIn profile optimization, Donna built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses. She is the author of LinkedIn Makeover and LinkedIn Profile Optimization for Dummies (both in their second edition). 

Download three chapters of her book here https://book-launch.linkedin-makeover.com/